There is a link that exists between ad blockers and enhanced news reading experience which was previously thought to be hidden but recent trends have exposed this relationship. There are a lot of reasons why ad blockers can make such huge positive differences in the news reading experience. From lesser distraction to saving a lot of time for users, blocker ads can do much more to reshape online news consumption among Internet users of all generations.
What are Ad Blockers?
Add blockers refer to special apps with the ability to detect and disable ads on different websites and programs. To block ads on news sites, these ad lockers simply work by interfering and blocking website communication and connection with ad servers while preventing the ads from loading and displaying.
Ad blocker apps may come in the form of an extension, a browser plugin, or even a system-wide external app. The latter has gained more popularity with mobile devices including tablets and phones while extensions and plugins are better suited for PC users.
Ad Blockers and News Consumption: Trends and Predictions
Do ad blockers boost an internet user’s news reading experience? The answer to the question is a big yes. A recent study that compared the news reading experience of blocker app users and non-blocker users revealed that people started consuming more new materials after installing ad blockers on their devices. On the other hand, non-ad blocker users may visit a site once and run away because of annoying ads that seem to be unending.
The same study also revealed that the use of ad blocker apps is well on its way to becoming a blessing for news media as users of the apps are more likely to revisit a news site. This category of readers can go the extra mile to become loyal readers and, thereafter, future subscribers. By so doing, such returning readers generate additional revenue for publishers, and those who eventually subscribe will generate even more. This future potential of ad blockers to boost the earnings of publishers is another blessing.
How Do Ad Blockers Boost Reader Experience?
- Less Interruption Means More Concentration.
There are a lot of reasons ad blocking has proved successful in reshaping readers’ online news consumption but top on the list is lesser interruption. The lesser the interruption, the more concentration.
A reader who is not constantly bombarded with annoying ads every few seconds is likely to enjoy the content of what he is reading. People who are engrossed in their target content will consume more and are likely to read till the end. Those pop-up ads that come midway through a text are so off-putting that a user may just decide to stop halfway through the text.
- The Absence Of Pesky Ads Converts One-Readers Into Frequent Visitors
While exploring how these blocker apps are reshaping user’s consumption of online news, it is important to note that one-time readers can be easily converted to frequent site visitors if there are no pop-up ads.
According to recent trends, many casual readers who installed ad blockers on their devices are likely to revisit a site where they find the content interesting, thereby consuming more news. These former one-time readers will become “heavy users” in the long run, and the chances of them becoming loyal subscribers to a news site are very high.
With that said, it is easy to see that the introduction of ad blockers has turned out to be a huge blessing not only for news consumers but for news producers who will enjoy more subscription revenue.
- Using Ad Blockers Boosts A Reader’s Chances Of Staying Informed At All Times
Because of the annoying habit of pop ads surfacing in the middle of content, many internet users prefer to be ignorant of recent happenings because going to read news from sites would mean spending unbudgeted data because of ads.
However, if the same reader installs an ad blocker on his device, it is likely to boost his chances of constantly staying abreast of current news. Since information is regarded as power in this present age, the benefit of ad blockers cannot be overemphasized.
- With Ad Blockers, Internet Users Can Read More Articles While Exploring Greater Variations Of Content Categories
Once incessant ad pop-ups are successfully blocked by installing ad blockers, starting and finishing an article on a page will become a normal activity for many internet users. But beyond that, these same news consumers would love to read more articles that catch their interest on any page they visit, and ultimately, they might want to explore greater variations of content categories from sports to entertainment and politics.
From being an inexperienced reader, ad blockers can easily convert users into highly informed and experienced users of the internet space.
Conclusion
From the piece above, it is glaring that a world of difference exists in the reader experience of an internet user who installed an add blocker on his device and none ad blocker users. Blocker ad users spend more active time in the browser unlike people without blockers and investing quality time in reading great content keeps one a step ahead of uninformed members of the public.